DeviceGuru

The Alliance for Climate Protection (founded by Al Gore) has kicked off a project that aims to “ignite a movement” in the U.S. to solve the Earth’s climate crisis. The campaign will employ advertising, online organizing, and grassroots partnerships to mobilize 10 million supporters to demand “real solutions” from their government.

“We can solve the climate crisis, but it will require a major shift in public opinion and engagement,” explained former Vice President and Alliance Chairman Al Gore. “The technologies exist, but our elected leaders don’t yet have the political will to take the bold actions required. When politicians hear the American people calling loud and clear for change, they’ll listen.”

The We campaign’s goal is to mobilize 10 million supporters to drive policy change. The Alliance claims it has already signed up more than a million activists in support of that goal.

Here’s a bit of background on the We campaign, quoted from the organization’s fact sheet:

Who are We

The We campaign is a project of the Alliance for Climate Protection. Founded in 2006 by Former Vice President Al Gore, the Alliance is a unique, single-purpose organization committed to igniting public action to help solve the climate crisis.

We Need to Act Now

The international scientific community agrees that we have only a short time to act in order for the next generation to inherit a healthy planet. And while public awareness of climate change is now high, a sense of urgency and an understanding of the solutions needed remain alarmingly low. Climate change is still largely seen through partisan filters and advocates of action too often must fight entrenched ideology and cultural stereotypes.

Breaking the partisan gridlock will require Americans of all political stripes to call for bold action, which will only happen when solving the climate crisis becomes a moral imperative instead of a political issue.

We Can Solve the Climate Crisis

There are many effective players fighting to solve the climate crisis on all levels, and the solutions needed are at our fingertips. We know that we need to act and we know what needs to be done.

What has consistently been missing, however, is a massive and sustained national effort to catalyze a broad culture shift on the issue, raising the climate crisis out of a partisan framework and unlocking the potential for real solutions. Our leaders will take the bold actions needed to solve the climate crisis only when the American people demand that change.

That’s where the We campaign comes in. Through a robust paid media campaign, cutting-edge online activation and partnerships with mainstream civic and religious organizations, the Alliance has set a goal of enlisting an unprecedented 10 million citizens to become climate activists.

Components of the We Campaign

The We campaign is a multi-year, commercial-scale, mainstream mobilization effort to bring public opinion past the tipping point, compelling our elected leaders to take action on climate change.

The campaign combines the best practices of successful commercial marketing and issue-advocacy campaigns. It seeks to supplement and support the ongoing efforts of other organizations, but is unique in its scale and breadth.

The We campaign will engage the public on three levels in order to motivate millions of Americans to demand real solutions to the climate crisis:

• A multimillion dollar, national ad buy, stretching from coast to coast in every type of media.
• Cutting-edge online engagement and activation, providing opportunities for citizens get and stay involved.
• Partner organizations that will work across the political spectrum to reach people in their day-to-day lives.

Seizing the Opportunity Embracing the solutions to the climate crisis by tapping the entrepreneurial spirit of the American people will stimulate tremendous growth of the clean technologies and industries that we have in hand today. We will not only be saving the planet, but ensuring American workers benefit from the accompanying economic opportunities.

The problem is urgent, but the solutions exist. Together, We can solve the climate crisis.

For further information on what you can do to help, visit the We Campaign’s website at WeCanSolveIt.org.